For three European Championships and one One World Cup, Picture Farm has worked with the internal ESPN Sports Marketing department to craft the major broadcast promotional campaigns for their global tournament soccer offering.

Promotional and Brand Partnership Campaigns

Creative Collaboration in Broadcast, Social & Content Creation, Event Activation and Web Portal Population.


2015 Emmy for Outstanding Promotional Announcement ESPN “FIFA World Cup”
2015 Sports Clio in Commercial Filmmaking ESPN “FIFA World Cup”

UEFA European Championships 2008-2016

From 2008-2016, ESPN tapped PF’s Toddy Stewart to build out promotional campaigns for their UEFA European Championship broadcasts in an all encompassing collaborative role that ranged from editor to director to copywriter.
All based on archival footage added to a distinct creative conceit, from a War Without Bullets to One Month to More than Football, Toddy watched countless hours of football to create the narratives that would fulfill the vision. 

View Project


For ESPN’s cross promotional partnership with Bacardi’s Untameable Spirit campaign, PF Directing duo Toddy Stewart & Chris Bren proposed a series of films capturing the magic and passion of soccer fans in NYC.
Chris, Toddy, and a small, synchronized crew captured seven key matches featuring 12 different teams and 13 different locations to create a series of films that would be presented the next time the winning team would play.

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