For three European Championships and one One World Cup, Picture Farm has worked with the internal ESPN Sports Marketing department to craft the major broadcast promotional campaigns for their global tournament soccer offering.
Promotional and Brand Partnership Campaigns
Creative Collaboration in Broadcast, Social & Content Creation, Event Activation and Web Portal Population.
2014 FIFA World Cup
Working with ESPN and DP Scott Duncan, PF’s creative director & senior editor Toddy Stewart built out creative treatments for broadcast promos, social media, and video media for the ESPN World Cup online portal – delivering over 50 video assets.View Project
UEFA European Championships 2008-2016
From 2008-2016, ESPN tapped PF’s Toddy Stewart to build out promotional campaigns for their UEFA European Championship broadcasts in an all encompassing collaborative role that ranged from editor to director to copywriter.
All based on archival footage added to a distinct creative conceit, from a War Without Bullets to One Month to More than Football, Toddy watched countless hours of football to create the narratives that would fulfill the vision.
UNTAMEABLE SPIRIT : A BRAND PARTNERSHIP CONTENT SERIES
For ESPN’s cross promotional partnership with Bacardi’s Untameable Spirit campaign, PF Directing duo Toddy Stewart & Chris Bren proposed a series of films capturing the magic and passion of soccer fans in NYC.
Chris, Toddy, and a small, synchronized crew captured seven key matches featuring 12 different teams and 13 different locations to create a series of films that would be presented the next time the winning team would play.