Picture Farm and talent agency Management Artists created a unique consultancy partnership in 2017 and 2018 – exploring the spaces between commercial and editorial production styles.
With the growing embrace of a conversational, editorial style by brands, it was a prescient and innovative program, building efficiencies from two very different producing angles which ultimately supported 200 projects for both advertising and editorial clients and a few in between.
The Picture Farm + Management Artists partnership took the nom de guerre 360PM, with PF providing an embedded producing process with M+A agents in the M+A offices in London and New York, and a regular consultancy in Paris.
Collaborations with Image Makers
Sean Thomas, Camilla Akrans, Robi Rodriguez, Steven Pan, Cedric Buchet, Annemarieke Van Drimmelen, Gregory Harris, Benjamin Lennox, Runxi Wang, Marius W Hansen, Maxime Poiblanc, Daniel Sannwald, Victor Demarchelier, Sebastian Kim, Thomas Lohr, Ben Hassett, Jumbo Tsui, Johnny Dufort, Scott Trindle, Terrence Connors, Michelangelo Di Battista, and
CoverGirl, Estée Lauder, Diesel, Shiseido, Tory Burch, Isabel Marant, Free People, Jil Sander, Max Factor, Mango, Converse, Vogue, Another Magazine, GQ, LeSportsac, Anthropologie, Bobbi Brown, Fila, Veneta Bottega, Dior, Jo Malone, David Yurman, Chloé, and more.
During our partnership with M+A, Picture Farm had the opportunity to work in varied environments with a vast array of talent. Whether it was on the street or in the studio, with real people, top models, or celebrity musicians and actors – the breadth of work reflects PF’s adaptable, hybrid production capability.
From left to right: Steven Pan for InStyle US, Pharrell Williams by Steven Pan for GQ Style, Justin Timberlake by Cedric Buchet for GQ Italia
Fashion editorial was a mainstay at 360PM, spanning the pages of a multitude of publications, from Vogues (in all its countries) to Elle, Dazed, Office, Telegraph, 10 Magazine, and many more.
From left to right: Annemarieke Van Drimmelen for M Le Monde, Benjamin Lennox for W Korea, and Scott Trindle for Vogue Australia
EDITORIAL: MODERN WEEKLY
Photographer Sean Thomas’ “Just Kids” captures top model Dilone for Chinese fashion and culture periodical Modern Weekly. The shoot found Dilone connecting with her roots at Comsewogue High School on the north shore of Long Island, New York, using the students and the school itself in an impromptu feeling spread that captures the character of American high school style.View Project
BRAND MOTION: ESTÉE LAUDER
Steven Pan directs the campaign film for Poppy Sauvage – a collection by makeup artist and Estée Lauder Global Creative Director, Violette.
EDITORIAL: MARCH FOR OUR LIVES
Sean Thomas documents the student-led demonstration advocating for legislature to prevent gun violence “March for Our Lives” for Teen Vogue.View Project
BRAND MOTION: SHISEIDO
Movement and light as envisioned by Ben Hassett for skincare brand Shiseido’s Essential Energy Moisturizing Cream.
BEAUTY EDITORIAL: VOGUE SPAIN
360PM would cover all manner of image making from studio to on location bridging genres from fashion, beauty and documentary in both motion and still capture. Steven Pan shoots Chinese supermodel Fei Fei Sun for the cover of Spain’s Vogue Beauty Issue No. 66.View Project