Director Christopher Anderson worked with Droga5 UK Creative Directors Yassa Khan & Chris Chapman, along with Makers Production, to tell the stories of Inuit seamstresses featured by Canada Goose’s Project Atigi. Editor Toddy Stewart and assistant editor Shelby Cotton worked to carefully stitch these spots together in post production.
With footage captured across Canada’s Northern Territories, the films explore each woman’s relationship to her native community through the practice of sewing. The result is a series of pieces that intimately navigate Project Atigi’s becoming – meticulously hand-crafted, bespoke parkas infused with Inuit tradition and culture.
The Canada Goose website features a two-minute long form piece as part of the brand’s larger project, Honouring the North. There are 15 second pieces for each of the women. These, with the long form, were then exported in several different aspect ratios and languages, including English, Chinese, German, French, and French Canadian.
In the end, PF Post produced a myriad 120 deliverables for this project destined for web, social, and OOH.
Christopher Anderson also worked as a photographer on this campaign, represented by Supervision. The following graphics incorporating his photos are featured on the Canada Goose web page for Project Atigi.
Additional portraiture from the campaign has been featured on Canada Goose’s Instagram.
And additional press on Canada Goose’s Atigi Project: