Photographer Phil Poynter and Picture Farm Production worked together to capture these indelible images in our own backyard-over-the-bridge for Publicis.

“It took more than 100 international designers, over 200,000 simulations and countless sketches to design the CT6. Cadillac has a strong heritage in creating full-size luxury sedans, so the designers remained true to that history while pushing the category forward. Interior designers gave a subtle nod to Cadillac’s history by wrapping the interior in leather perforated with our signature chevron pattern. The exterior incorporates Cadillac’s vertical lines, while maintaining a soft, inviting quality.”

“The brand launched it’s new “Dare Greatly” campaign as part of their strategy to reposition Cadillac as a distinctive alternative to it’s German competitors.”


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