Photographer Christopher Anderson and agency BBH worked with Picture Farm in Barcelona to capture “a series of photographs that express those uncertain moments of the game, which Bwin calls ‘betting moments’ between winning or losing or everything or nothing.”

In the words of art director Vinny Olympio, ““Bwin photography needed to live up to the brand promise and deliver Live the Action on every level. It needs to immerse their customers throughout their journey, deliver a sense of excitement and connection. Bwin deliver real experiences and their images need to reflect that. To successfully launch Bwin re-branding they needed to produce a photography bank that gives the brand flexibility and enough content to use up to six months across all of our verticals.”