We teamed up again with the talented Anders Jedenfors and ACNE Production Berlin to create a series of epic, award-winning films and print images for BMW Motorrad and VCCP Berlin. Picture Farm Production handled the NYC leg of the expansive project, which included some amazing riding around city streets, cultural carousing and what can only be described as a truly epic surf shoot on the shores of Long Island.
Capturing the Bronze Medal in Camera Craft at the 2015 Die Klappe awards held in Hamburg, Germany, the spots were also shortlisted for the International Award as well as described on the Die Klappe website :
“Motorcycling is more than mere locomotion: bikers appreciate the feeling of freedom, self-fulfillment and the physical driving experience. But as the drivers are getting older the image of bikers has lost some “cool.”
With the MAKE LIFE A RIDE campaign we wanted to bring the class back with joy and adventure. True to the BMW claim, sheer driving pleasure triggers a wave of enthusiasm making motorcycling attractive again. MAKE LIFE A RIDE is therefore not only a brand message, but unites the lifestyle of biking with the attitude of the brand.
In the center of the communication are characters who are satisfied with what they do. This two minute promotional film documents this lifestyle in the shadow of passionate for the motorcycle. The film can be seen at www.make-life-a-ride.com and has been broadcast in German cinemas and used worldwide in markets from France to Brazil.”
Needless to say we are all getting out motorcycle licenses right away.