Picture Farm Production supported photographer Christopher Anderson in crafting the “Fit For Purpose” S/S 2017 range for Belstaff’s and Magnum.  

To celebrate the launch of Belstaff’s Spring/Summer 2017 collection, Christopher Anderson documents the essence of the Fit for Purpose collection – a modern interpretation of legendary Belstaff styles, updated for the urban environment in breathable, functional fabrics to shield against heat, wind and rain to protect in all weather.

The shoot, produced in Anderson’s home town of Barcelona, captures the collection in his signature style against the backdrop of the city. The photographs are on display in-store and online, alongside a pop-up exhibition curated by The Vintage Showroom, drawn from Belstaff’s archive featuring the brand’s historic all-weather garments, on display at the London store.” – Magnum