Picture Farm Post and The Player’s Tribune partnered to help Barbie create a webisodic series about three female athletes destroying the cultural boundaries that have been placed on them by pushing the physical boundaries of their sport.

Using a nimble production approach with close collaboration with a great editor like Jamie Lansdowne, TPT was able to stay flexible even as the Coronavirus Lockdown loomed. Working from his home office, Jamie was able to complete the project seamlessly.

Presented on a special portal TBT designed specially for Barbie, this series continues to grow. First up, inspirational 11 year old skateboarder Sky Brown.


SKY BROWN


ALY RAISMAN


MADISON DE ROZARIO

Editor Regina Spurlock took the editorial reins on this edit, and in honor of Madison’s acheivments, Barbie has made a bespoke doll in her likeness.

“Every year one incredible Australian woman is honoured by toy manufacture Mattel with a Barbie doll… And now Para-athlete and world championship gold medalist Madison de Rozario is joining that incredible Aussie line-up.” – News.com

Also featured in Women’s Health & Paralympic.org