“The campaign to mark the launch of the new SS15 collection features designs based on pure and simple lines and created especially for today’s cosmopolitan and ultra-feminine woman. Dutch model Sanne Vloet was chosen to reflect this image, captured through the lens of photographer Alasdair McLellan, who transports us to a modern, minimalist setting in which brilliant white shines brightly in all his shots. The collection comes in a wide range of contrasting, light-filled tones. White leads the field this season, accompanied by soft, powdered tones, as well as blue and pink.” – OYSHO