ADIDAS: #MAKERLAB CAMPUS 80S

Picture Farm worked in collaboration with Adidas MakerLab Creative Director Jose Cabaco, the Adidas Creator Farm and GrandArmy over the summer of 2019 to produce a massive multi-country video and photo campaign for a collaborative artist’s re-design of the iconic Adidas Campus sneaker. Titled the Adidas MakerLab Campus 80s, the project included campaign and BTS photography shot by Jean-Vincent Simonet and a progressive documentary film campaign directed by Leandro Lara.

Shortlisted for an AICP “Documentary Post Production” award for best editing and the winner of a bronze Cresta.

Executive Producer Ben Freedman led the production of the ambitious project, which took us all over the world, from Tokyo and the UK, Germany and Vietnam, following three designers – Alex Nash, Helen Kirkum, and Shun Hirose – in their quest to create their own iteration of the iconic silhouette.

The intensive post production process for the video pieces, which would include not only creative editing but element fabrication for animation, title design and sound design, took place at PF’s Brooklyn headquarters under post supervisor Leslie Yoon and lead editor Chris Besecker’s stewardship.

The result is a full campaign production from a 30-minute long form documentary, an accompanying trailer, 3 short form artist profiles for IGTV, Instagram stories (including translations to and from Japanese) and, with the incredible lift from GrandArmy, hundreds of print images, postcards, a zine and a gorgeous coffee table book about the project.

The ongoing project had its first culmination in an event with StockX launching the first time a sneaker range has been presented with a biddable IPO.

The project has been featured on Adidas’s website, Design Milk, HypeBeast, Kicks On Fire, AnOther, Freshness Mag, V Man, and more.