Picture Farm worked with Bloomberg producer Erik Iversen to create a series of films highlighting the latest in firefighting technology. Shooting over two days in Bloomington, Indiana, the pieces document the work of the Bloomington Fire Department and the role that 3M’s advanced safety equipment plays in the daily work of first responders. PF Post crafted the edits for several deliverables – a 3:20 minute content film, and several web and social cut downs, which are featured on Bloomberg’s website.

“The video depicts the events of August 31, 2017. ‘It was just an average day, a typical day,’ recalls Fire Chief Jason Moore in the video. After receiving a report of a fire on South Fess Avenue, the department’s Gold (A) Shift led by Battalion Chief Roger Kerr was dispatched to the two-story multi-family building to fight flames emerging from a first-floor bedroom. ‘When someone calls and gives a report of someone being inside a burning building, it transitions your thought process,’ Moore explains in the short film. ‘There’s either going to be something great that happens, or it’s going to be a tragedy.'” – Bloomington News

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Bloomington, Indiana Government Website