Posted on March 4, 2014
The second of our triptych of World Cup promotional campaign made its way onto the ESPN FC web page this morning. Footage provided by the globe-trotting Scott Duncan, the edit provided by Toddy Stewart and Rodrigo Balseca here at the PF Brooklyn HQ. We are super excited to see another one hit the screens. The ESPN Brasil contingent saw this piece and decided it ought to be a cornerstone of their own promotional activities, an honor we take very seriously. For now, view the 8 second spot instantly when you go to ESPN FC and follow our handy guide below to view the full :30 once that pesky eight has finished up…
See our first installment here.
Posted on March 3, 2014
Picture Farm has been blessed by a consistently organic flow of projects and relationships that somehow slip right into how we feel our business should evolve. Basically, we’d like to use our superpowers for good. Save The Elephant’s Frank Pope and PF’s Ben Freedman go way back. Way back. And over a catch-up cup of Kenyan coffee overlooking the savannah on the heels of Ben’s “Fishing Without Nets” production, the opportunity presented itself for PF to build a creative partnership with a value system of environmental awareness we very much believe in. A few months later and we were dreaming up the first of many upcoming Save The Elephants projects. This one, conceived in New York, shot on site in Kenya and edited back here in Brooklyn, is our first piece for STE, documenting Chinese movie star Li Bing Bing’s recent trip to Africa on behalf of the United Nations Environment Programme.
Many creative and producing hands were involved in this, including the whole PF production & post production team, STE’s Frank Pope and the UN’s Lisa Rolls Hagelberg and Hao Chen. Sound mix by Eric Offen and Firstcom gave a nod on the music. Creative editing and color correction by PF’s Rodrigo Balseca and post supervision by PF’s Eleanor Wilson, Chris Bren and Ben Freedman.
Stay tuned for more Save The Elephants happenings on this channel.
Posted on February 11, 2014
Braden King was happy enough to tag along with Alex Zafiris to take photos during a conversation with the filmmaker Godfrey Reggio. Reggio, the visionary behind and betwixt the seminal Qatsi series, is also an avid ringleader in community activism and explorations into the effects of consumerism, fundamentalism and media saturation.
Read the fascinating interview here.
Posted on February 6, 2014
BP’s support of the United States Olympic Team was captured beautifully for the second time by Photographer/Director Christopher Griffith. Having already directed the hugely successful hybrid shoot for the 2012 Summer Olympics for BP, Christopher was called upon once again to conceive of a single shoot that would create multiple assets, from broadcast spots to print media to online content. The result is the sort of percussive, photographically stunning piece for which CG is so well known.
A stellar PF crew featuring Ben, Arianne, Candice, Rodrigo and Anibal were joined by DP Paul Daley and Jeff Traverso, Kari Steele, David Fowler, KJ Bowen, Ken Shuldman, Don Miller, Maureen Phillips and Karen Rossiter from Ogilvy.
We’ve spent our time in Utah well this past year.
Posted on January 29, 2014
BlackBook Magazine‘s Emerging Designers series is an early example of Picture Farm’s creative collaboration with this great publication. PF was invited to join BB co-owners, Evanly Schindler and Jon Bond as a full service creative digital support team in developing and publishing original content. Have a look at Karolyn Pho doing her thing…
Posted on January 28, 2014
The Charles Playhouse in Boston, has been renovated to celebrate its 175th anniversary this year. 175 years of history including being among other things, the first synagogue in Boston, a speakeasy, a cabaret and the longest surviving theater in the nation offering distinctly American theater. Picture Farm directors Todd Stewart and Chris Bren were asked to capture the spirit of this historic site in its current iteration, as the 18 year home of the Blue Man Group. Over twenty photographs are now on display throughout the theater as part of the “permanent” installation. Bill Swartz of BMG curated the work.
Posted on January 22, 2014
Picture Farm’s Todd Stewart teamed up with ESPN and Scott Duncan to create this goosebump-inducing spot for ESPN and the internet is raving about it -
“ESPN’s first 2014 World Cup commercial is hot fire” - sbnation.com
“If you’re not a soccer fan right now, you WILL be by the end of this two minute video!” – perezhilton.com
“The nearly two-minute spot will give soccer fans goose bumps” – mashable.com
“This ESPN World Cup commercial will put a smile on your face” – thenational.ae
“Beautifully Edited” - theoriginalwinger.com
Posted on January 13, 2014
Picture Farm had the pleasure of producing a shoot for Nike with the incredibly talented Carlos Serrao and Tim Barber. And we got to hang with ‘Melo for the day.
Posted on January 8, 2014
We are excited to pass along that Save The Elephants announced via their Facebook page that the Chinese government is destroying over 6 tons of confiscated ivory today in a very public event. The star power of Yao Ming and Li Bing Bing is in attendance to back up a nascent cultural movement against the ivory trade.
“Today’s ivory crush is a significant step in raising public awareness and will hopefully lead to similar events throughout China,” said Yao Ming, who, alongside The Duke of Cambridge and David Beckham, will appear in a public service message to be broadcast by China’s leading television stations beginning this month.
China’s rapid economic development continues to build a burgeoning middle class that can afford—and is demanding in greater quantities— endangered wildlife products, such as ivory. The current demand for ivory is estimated to claim the lives of as many as 35,000 African elephants annually.
Save The Elephants and Picture Farm are working together to document the difficult work happening in Kenya to give the elephant population safe haven and get the word out about the environmental degradation. We recently filmed Li Bing Bing’s trip to the Save The Elephants sanctuary where she witnessed both the majesty and the butchery.
Posted on February 13, 2014
Jonathan Franco came to us initially as a young, bright-eyed Summer intern, blossoming quickly into a young, bright-eyed Autumnal apprentice editor. He is now making his way through the vagueries of being a slightly older, cynical assistant editor, having put the time in on projects for ESPN, Save The Elephants, Major League Soccer and many more. We recently caught up with our current favorite Floridian employee as he wrestled with the subtle emotional nuances of a BMW edit.
Where’d you grew up?
I grew up in West Palm Beach Florida.
(Nervous laughing mixed with non-nervous laughing)
What did you do there in West Palm Beach?
Um… I … was a kid and…
What were your main, kind of, hobbies? What did you like to do the most when you were a kid?
Um… honestly? I mean, besides making movies with my friends, I liked to skateboard, I did that fora while, um… (clears his throat) and then, yeah, it was that, making movies, um, going to the movies, going to the beach, that was fun, skimboarding was fun, um…
Do you still skateboard?
On occasion, I’ve actually been thinking about getting back into it. I had to stop for a while cus I got the point where I thought to get any better I’d have to be not afraid of…
But I wanna get back into it.
And you would skimboard when you went to the beach.
Would you play frisbee?
You know, I never did play frisbee.
What’s it like growing up in West Palm Beach?
It’s interesting. It’s beach town so you get into…
Trouble, yeah you get into a lot of trouble. But it’s cool. It’s really chill, it’s fun. A lot of old people.
So you grew up there, were you born in Florida?
No, actually I was born in Miami.
Well, that’s Florida.
(Awkward silence followed by laughter.)
Yeah, I was born in Florida.
Are your parents from Florida as well?
No, my dad’s from Peru, my mom’s form Columbia.
No kidding. Do you speak Spanish?
For the most part. Rod’s helping me (PF Editor Rodrigo Balseca)
What do you mean for the most part Rod’s helping you? What does that mean? (In an accusatory voice.)
Ah, I can understand it completely, I just can’t, you know…
Yeah, speak it as well.
So, ah, you’re really into films, you were really into filmmaking at an early age?
Yeah, pretty much.
I remember my mom at one family event, she wouldn’t let me use the camera and I was very stubborn just because she didn’t want to let me use the camera, I wanted to use it. So eventually she let me and I started using it, and I thought “wow, this is kind of cool, I like this.”
So really you got into filmmaking because someone wouldn’t let you?
Exactly. And it was shortly after that that I got into skateboarding and all my friends are making skate videos…
Skateboarding seems to be quite the gateway drug for filmmaking.
It really is. Yeah.
Do you have all the short films you ever made somewhere?
Yeah. A lot of them are on Youtube.
Really? (Excited tone)
A lot of embarrassing ones. You know, a lot of high school videos.
Well yeah but that’s just part of becoming a filmmaker. So they’re on Youtube!
They’re on Youtube.
Under Jonathan Franco.
(Laughing, giggling, unsure giggling, nervouse laughing)
So when’d you move to New York?
Of… 2013. Right, then you started working at Picture Farm.
Then I started working at Picture Farm.
Not too long after that!
No too long. I’d say, maybe three weeks?
Gosh, you’ve been here for a while.
I’ve been here for a little while.
I’d forgotten how long you’ve been here.
I realize that once a month.
How is it?
I love it. I love it.
Are you learning all the things you need to learn about filmmaking and stuff?
Oh yeah. Yeah.
Do you have any films you’re thinking about making right now? Something you’ve written or one you’re planning…
Well I started thinking of one, I’ve brainstormed, I’ve had a bunch of random, sporadic ideas, but I had one literally this past weekend, that I think I may try to pursue. Um, I’ve recently fascinated by the idea of mind uploading. There’s a weird sci-fi nerd inside of me… but, I guess we’re on the cusp of really making advances on being able to replicate consciousness, kind of, technologically, so the implication that we could put it in any body we’d create. My mind started racing about it and all the crazy implications, so I want to write a short film about it.
Is there a website or an article we can reference regarding that topic?
Yeah! There’s actually a movie coming out with Johnny Depp about it.
Really. Do you know what that’s called?
Trannnn…ascendence … I think…
Brains! Thank you Jonathan.
Posted on January 1, 2014
Picture Farm Production’s Todd Stewart worked with ESPN and Scott Duncan’s Other Films to make a series of hybrid archival/documentary spots for ESPN’s initial World Cup 2014 promotional campaign.
We trolled the archives of our football-fanatical brains, and paired some of our favorite moments from history with Scott’s gorgeous documentary footage to make the high energy promo spots.
Check out the inside scoop on Agency Spy!
Posted on December 16, 2013
Chris Bren had the great creative opportunity to support photography team, Metz+Racine in making this peppy little spot for Westin Hotels. Jonathan Vitagliano worked the edit console at PF Post and Blase Theodore of Contact Color handled the intricate grade. Thanks, Deb Archambault and BBH for inviting us to the party.
Posted on December 12, 2013
Picture Farm editor Isabel Freeman helped craft 2014 Sundance selection “Watchers In the Sky.” We are excited for another PF voice getting a nod in the big lights.
Watchers of the Sky is the latest documentary by award-winning filmmaker Edet Belzberg.
In her characteristic cinéma vérité style, Belzberg interweaves the stories of four exceptional humanitarians whose lives and work are linked together by the ongoing crisis in Darfur.
Through the stories of these contemporary characters, the film uncovers the forgotten history of the Genocide Convention and its founder Raphael Lemkin, the legendary international lawyer who dedicated his life to the prevention of genocide.
Inspired by Samantha Power’s Pulitzer Prize winning book “A Problem From Hell”, Watchers of the Sky offers real examples of how the cycle of violence can be broken and future mass atrocities prevented.
Posted on December 12, 2013
This month, Picture Farm’s Eleanor Wilson took home the award for Best Short Film at the Nitehawk Shorts Fest in Williamsburg for her film Possum. You can watch the trailer here.
Posted on December 10, 2013
Picture Farm’s Ben Freedman travelled to the coast of Kenya last Fall to produce the feature film adaptation Cutter Hodierne’s Fishing Without Nets. This month, it has been selected to screen at the 2014 Sundance Film Festival. Indiewire reports the news here.