Posted on July 31, 2014
Ah, that old chestnut about bringing the tastes of NYC to Sweden. Brought to life by Marcus Svanberg from Standart Stockholm for Preem. You’ve never quite seen it told like this…
Line Produced by PF’s Arianne Culley in and around the great borough of Brooklyn.
DP Simon Rudholm
Producer Christian Rhenfors
Production Coordinator Kaia Foss
AD Nelson Quinones
1st AC Anibal Hernandez
Gaffer Eric Hora
Key Grip Brian MacLean
Wardrobe Victoria Case
Props Megan Offner
H/MU Bryan Lynde
Extras in the Pizza Place – Vinny’s Relatives
“Preem is a swedish petrol company with really nice snacks.”
Posted on May 22, 2014
Congratulations to the success of the “Save The Elephants” campaign for raising $2.2 million at their LA gala fundraiser on May 12, 2014. The issues facing the elephants are complex and part of the outreach to help curb the poaching crisis and to reduce ivory demand through education. Picture Farm, in collaboration with STE, created this film, featuring Chinese actress and UNEP Goodwill Ambassador Li Bingbing, as part of the anti poaching campaign.
Posted on May 20, 2014
Another hybrid production in the bag! Martin Schoeller directs and photographs a shining campaign for Southwest Airlines to announce their new international routes. Austin-based agency, GSD&M gave us all the great opportunity to help create this one.
Posted on May 12, 2014
Posted on April 23, 2014
PF Director Christopher Anderson is an artist of many talents, just one of which is his ability to seamlessly embed himself in the most grueling situations. We are excited to announce the arrival of his latest book Stump. He’ll be holding a book signing at Dashwood Books on May First, 6 to 8 pm. Amazing work.
“As one of today’s most influential political photographers, Christopher Anderson has enjoyed rare behind-the-scenes access to the inner workings of American political theater. Stump collects his color and black-and-white photographs from recent campaign trails–particularly from the 2012 Obama/Romney contest–that scrutinize the highly rehearsed rhetorical masks of, among others, Barack and Michelle Obama, Mitt Romney, Paul Ryan, Newt Gingrich, Bill Clinton and others (including audience members at rallies). Removed from the context of reportage and sequenced here, these images accumulate a mesmerizing quality that is both frightening and hilarious. They are interspersed with other campaign-trail images, of fireworks, flags and other props of high pomp that attend such occasions. John Heilemann, author of the New York Times bestseller Game Change (on the 2008 presidential race), contributes an essay on Anderson’s work.”
Posted on April 9, 2014
As part of our triptych of World Cup promotional spots for ESPN, the 3rd and last spot rolled out today covering the fanatical energy and support the USMNT team enjoys. The American Outlaws are a band apart for sure. Toddy rolled out to Columbus, Ohio to help Scott Duncan shoot during the Mexico game that clinched our the USA’s place in the world’s biggest single sporting event. Rodrigo and Toddy (and the whole PF post team, including Isabel on second fiddle, Janne on bass drum, Jonathan on the timbales, Alex on piccolo, Jamie on cornet and Eleanor as conductor!) then edited the living crud out of the beautiful footage.
Massive thanks to the ESPN crew for the creative outbursts, patience and inspiration on all three spots. See the first two spots courtesy of Billboard here.
Sound design on the Outlaws spot provided by our very good friends over at Pull.
Insta reviews are pretty positive. Including a congratulatory tweet from USMNT Head Coach Jürgen Klinsmann…
And a favorable review from Yahoo News…
Posted on March 18, 2014
In our classic hybrid print/motion style, Picture Farm produced this high-energy campaign for Reebok with director/photographer Carlos Serrao and M&C Saatchi London. Featuring the super human moves of elite athletes Lindsey Venezuela, Hunter McIntyre, Garret Fisher, Tara Stiles and Carrie Tollefson.
The sets were elaborate and the athletes formidable. Set Designer George Segal was enlisted to build a wild 12 foot waterfall of mud, replicating the harsh conditions Spartan Elite Racer Hunter McIntyre conquers. Yoga practitioner Tara Stiles, showed off the latest Reebok fashions while blowing our minds with her effortless execution of very advanced poses. Produced by PF’s Arianne Culley and Kaia Foss, this project hit right where Picture Farm shine the brightest – in a world of sports, combining print and motion to make for a solid worldwide campaign.
Posted on April 16, 2014
Chris Boniello recently returned to Picture Farm from a hiatus spent exploring the finer things in the Bay Area, showing up with some perspective on the finer things in the Bay Area and some reputation garnered for experimental filmmaking. Sight On Sound recently highlighted one of his films that featured in the 2014 Oxford Film Festival, finding that The Elbow Boniello “surely understands what engages us in a visual format.” Read all about it here.
Posted on March 17, 2014
The fourth installment of our collaboration with Anders Overgaard, Rosewood Hotel Group and Agency Sacks brought us back to New York to rediscover the best secrets of the city. This campaign has also taken us to Abu Dhabi, Mayakoba and Beijing, producing a hybrid print and motion shoot in each city, and finishing up the post here at PF HQ. The New York spot was edited by PF’s Rodrigo Balseca with color by Blase Theodore and creative direction from Agency Sacks’ Gino Carolini and Victor Brody.
Posted on March 4, 2014
The second of our triptych of World Cup promotional campaign made its way onto the ESPN FC web page this morning. Footage provided by the globe-trotting Scott Duncan, the edit provided by Toddy Stewart and Rodrigo Balseca here at the PF Brooklyn HQ. We are super excited to see another one hit the screens. The ESPN Brasil contingent saw this piece and decided it ought to be a cornerstone of their own promotional activities, an honor we take very seriously. For now, view the 8 second spot instantly when you go to ESPN FC and follow our handy guide below to view the full :30 once that pesky eight has finished up…
See our first installment here.
Posted on March 3, 2014
Picture Farm has been blessed by a consistently organic flow of projects and relationships that somehow slip right into how we feel our business should evolve. Basically, we’d like to use our superpowers for good. Save The Elephant’s Frank Pope and PF’s Ben Freedman go way back. Way back. And over a catch-up cup of Kenyan coffee overlooking the savannah on the heels of Ben’s “Fishing Without Nets” production, the opportunity presented itself for PF to build a creative partnership with a value system of environmental awareness we very much believe in. A few months later and we were dreaming up the first of many upcoming Save The Elephants projects. This one, conceived in New York, shot on site in Kenya and edited back here in Brooklyn, is our first piece for STE, documenting Chinese movie star Li Bing Bing’s recent trip to Africa on behalf of the United Nations Environment Programme.
Many creative and producing hands were involved in this, including the whole PF production & post production team, STE’s Frank Pope and the UN’s Lisa Rolls Hagelberg and Hao Chen. Sound mix by Eric Offen and Firstcom gave a nod on the music. Creative editing and color correction by PF’s Rodrigo Balseca and post supervision by PF’s Eleanor Wilson, Chris Bren and Ben Freedman.
Stay tuned for more Save The Elephants happenings on this channel.
Posted on March 11, 2014
Patrick Krou was a one of those neighborhood characters whose presence confirmed that all was right. An installation at Zebulon, our local watering hole cum day care center, his ever present beanie cap signaled a calm demeanor amidst whatever storm was brewing. Since the closing of Zebulon, he’s spent time between New York and Montreal, making music and preparing for the arrival of his latest project, a baby girl. A musician/composer, he’s also loaned us his talents on a number of projects and is set to do again soon in the very near future. He popped into PF yesterday to say hi mid-journey.
You are about to head off to Madrid.
Um, and how long are you going to be in Madrid?
About three months.
Uhhh, I ammm uhhhh, about to be a father.
Oahhhh, the very first time.
My very first time. Expecting a baby girl in May.
And you’re having the baby in Madrid.
Your, ah, significant other in from Madrid.
She is from Madrid. Nice. So let’s go down… let’s do a little list of the projects you’ve been involved with this last year.
Ok, well, we did Kansas City…
Yeah, we did Coach, we did, uh, there’s a few other things that are still pending.
There was the Black Book fashion film…
And that’s also kind of an ongoing collaboration on the horizon as well, we’ll be working together on that.
Yes and I’m looking forward to that.
That’s a rad collaboration. What else? I know when we were talking about doing the Kansas City thing you were also working on a film.
A short film by Topaz Adizes.
Oh yeah! Topaz! I know Topaz!
You know Topaz?
Oh yeah. He’s a great guy.
Yeah, I’m working on the film called “Boy” which was originally released without a soundtrack, and made a few festivals, but then he wanted to do another release with music and he reached out to me, and it’s still in post production right now. I think he had to put that on the back burner for a little while to work on other things He went to shoot in Colorado.
Something about cowboys…
Yeah yeah yeah, cowboys on the range. Yeah, so later this year, maybe this summer we’ll revisit “Boy” and see where we’re at.
So what else? What else was going on?
What else… well.. I’ve got another project called Mok Sleeper. It’s an avant-garde electronic project that I do with a friend in L.A. He starts out some ideas and sends me some files, some music files and then I build on those, develop them and send them back to him. So we ricochet back and forth and we’ve got about four tracks finished and we’re working on an EP.
Do those exist anywhere right now?
They do there’s a couple of tracks on Sound Cloud. It’s Mok Sleeper. We started with a TV On The Radio remix of song form their upcoming album called “Mercy.”
Because you know those guys.
Oh yeah! They’re friends, they’re family…
They’re long time Zebulon…
Long time Zebulon patrons and…
Patrick Krou (speaking to the mic, you) Patrick Krou was the long time manager, sometime music overseer, um, what did you do there, you did a lot of things…
I did, I wore many hats there. I was one of the few managers. I DJ’d, I took care of sound, I was involved in booking, huh, primarily I was bar tending. But you know it was all kind of like, cross-pollinated at some point.
That was one of the real beauties of that place, that it pulled the talents outta everybody.
Yeah. And yeah it’s really sad … the neighborhood lost a big chunk of culture.
And you know, did you hear that Super Core just closed?
Yes! Super Core was the place that I first started going to when I just moved here in 2000. I used to go in the back room and play electronic music with my friends on my laptop, I was still very green at that yet, but we had fun on Sunday afternoons, it was just like “Yeah, Patrick come on down and bring your Mac and just create a beat.” And the owners were so sweet. It’s really sad to see another place go like that.
Yeah, it was kind of like wow. I mean Zebulon was a punch in the belly and the Super Core was like… I just couldn’t believe it.
Yeah. It’s really uh… walking around the neighborhood now… so many things have just come and gone. It’s almost surreal. But what can you do? It’s evolution and you know every neighborhood has its own way of evolving.
As long as you can create the relationships with the people and keep it going… you know it’s the beauty of those relationships is that when the physical thing disperses…
It’s about the people.
The love is still there.
The love is always there.
The relationships are there.
You know, me coming to Picture Farm to say hey it’s just a joyful moment for me. You know? To hug everyone and shake hands. That never dies.
Nope! Not when it’s real.
And all the friends we made at Zebulon, we can always gather somewhere else and have a few drinks and reminisce and talk about the old days and look forward to the new ones.
Absolutely. Well, thanks very much!
Well thank you!
And bon voyage.
Always a pleasure.
Posted on February 11, 2014
Braden King was happy enough to tag along with Alex Zafiris to take photos during a conversation with the filmmaker Godfrey Reggio. Reggio, the visionary behind and betwixt the seminal Qatsi series, is also an avid ringleader in community activism and explorations into the effects of consumerism, fundamentalism and media saturation.
Read the fascinating interview here.
Posted on February 6, 2014
BP’s support of the United States Olympic Team was captured beautifully for the second time by Photographer/Director Christopher Griffith. Having already directed the hugely successful hybrid shoot for the 2012 Summer Olympics for BP, Christopher was called upon once again to conceive of a single shoot that would create multiple assets, from broadcast spots to print media to online content. The result is the sort of percussive, photographically stunning piece for which CG is so well known.
A stellar PF crew featuring Ben, Arianne, Candice, Rodrigo and Anibal were joined by DP Paul Daley and Jeff Traverso, Kari Steele, David Fowler, KJ Bowen, Ken Shuldman, Don Miller, Maureen Phillips and Karen Rossiter from Ogilvy.
We’ve spent our time in Utah well this past year.
Posted on January 29, 2014
BlackBook Magazine‘s Emerging Designers series is an early example of Picture Farm’s creative collaboration with this great publication. PF was invited to join BB co-owners, Evanly Schindler and Jon Bond as a full service creative digital support team in developing and publishing original content. Have a look at Karolyn Pho doing her thing…